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Announcing "The Spectacle - Celebrating the History of the Indianapolis 500"

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I am pleased to officially announce that Apex Legends' third book, "The Spectacle - Celebrating the History of the Indianapolis 500" is currently under development for completion by the end of 2016. As outlined below, the official launch date is March 2017, however pre-launch activities and pre-order opportunities are beginning to ramp up. An initial run of 500 books will be made available to the public at a discounted rate exclusively at the Apex Legends store; if it is possible to ship these prior to Christmas 2016 I'll do it.

What is "The Spectacle - Celebrating the History of the Indianapolis 500?"

The Indy 500 is known the world over as "The Greatest Spectacle in Racing." Apex Legends has created this exciting new book to teach kids about the history and drama of this great sporting event. From the construction of “The Brickyard” all the way through the 100th Running of the event, this title covers  the different eras, events and personalities that have contributed to the legacy of the Indianapolis 500.

This book is very different from Apex Legend's other IndyCar-themed book, "Josef, The Indy Car Driver," which was designed as a fictional story that included education elements. "The Spectacle - Celebrating the History of the Indianapolis 500" is a non-fiction book that is broken up into a series of topical sections such as "The Four-Timer Club" (which features AJ Foyt, Al Unser, Sr. and Rick Mears) and "In The Blink of An Eye" (which covers some of the closest finishes in the history of the race). 

A fictional intro and outro section featuring four-time winner AJ Foyt ties everything together. This fun element of the book was inspired by interactions I have had with my kids when they have discovered one of my old toys - in this case a toy version I had of AJ's 1977 Indy 500-winning racecar.  This book is sure to inspire kids and their parents to want to learn more and go and see the Indy 500 for themselves!

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Who is the audience?

Everyone who loves Indy car racing and wants to share their passion for the Indy 500 with their kids or grandkids. And, the book is great for teachers and librarians to use to teach their kids about this important American sporting event. 

This book is best enjoyed by kids five and up. However, since the content will be broken up into a series of short topical sections it is easy to pick different sections to read to younger kids without having to work through the entire book in one sitting.

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Download a Free Book Excerpt

Several sections of "The Spectacle" are available for as a free download on the Apex Legends store to give you a chance to preview the book. Please bear in mind this is a work in progress and not necessarily considered final, but you'll get a good idea of what this project is all about!

Please go to the Apex Legends store to get yours; I welcome your feedback! You'll go through the standard "add to cart" and checkout process, and once complete the file(s) will be automatically emailed to you.


Will my favorite team / driver / car be included in the book?

Depends on who your favorite team / driver / car is. As you might imagine, fitting 100 events into a picture book is no easy task, and naturally not everything could be included. I worked to include a collection of the most influential cars and personalities spread out across the entire history of the events, and capture many of the Indy 500's most dramatic moments. Hopefully you'll agree that I covered as much ground as possible!

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Launch Timing

"The Spectacle" is under development with a target completion date of December 2016 with shipping early January. A limited run of 500 books will be made available for purchase to the public as part of a pre-sale program exclusively at the Apex Legends store; a coloring book, stickers, and prints will also be available at that time for purchase.  These books are available at a discounted rate and include a free downloadable Holiday Gift Certificate.  If it is possible to ship the books to arrive in time for Christmas, they will be shipped. Stay tuned for updates on timing.

The formal book launch will be March 2017 in advance of the Verizon IndyCar Series opener in St. Petersburg. At that time, "The Spectacle - Celebrating the History of the Indianapolis 500" will also be available on Amazon.com and online retailers.


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